TINDER OPENS CONVENIENCE STORE IN SHIBUYA. To make the swiping application a little more accessible, give the youth a destination to mingle and make memories we opened the first ever SwipeMart - a konbini - for four days. Konbini are a go-to spot during a night out, from pre-drinks to late-night snacks. Putting a new spin on konbini staples, visitors could get free Tinder konbini treats including a Seishun Sour drink, spicy Tinder (Tender) Chiki and Super Like chips, which come with free Super Likes to use on the app.
Whilst the limited edition merch, original Tinder products and photo opportunities were available to upgrade their Tinder profiles, shoppers could also boost their profile in the app as they attended ‘Boost Time’ in the shop. Each night, SwipeMart turned from konbini to concert venue. Rapper Elle Teresa, TikTok sensation Shimamo, tokyovitamin’s Vick Okada, and DJ collective CYK performed unique sets from behind the SwipeMart’s register. Produced for Tinder at W+K Tokyo, Japan.
THE KONBINI
THE PRODUCT
THE PROFILE SWIPEBOOTH
THE KONBINI LIVE
AWARDS
2023 One Show | Shortlist | Branded Entertainment | Experiential - Brand Installations
2023 One Show | Shortlist | Experiential & Immersive | Events - In-Person
2023 ADC Global | Shortlist | Experiential Design | Live Experiences - Live Event
2023 Ad Stars | Shortlist | Brand Experience & Activation | Services
2023 Ad Stars | Shortlist | Interactive | Services
2023 Ad Stars | Shortlist | Social & Influencer | Services
Creative Direction | Concept