Nike — Runners Helping Runners

RUNNERS HELPING RUNNERS had been established across the globe and was built to introduce runners to Nike’s global running community and encourage the sharing of knowledge and support among runners. Now, Tennis legend Dylan Alcott was joining forces with AFLW player Darcy Vescio and record-holding runner Catriona Bisset to share running tips with runners all over Australia. Olympic running legend Cathy Freeman got in on the action herself.

From a mobile command center inside the iconic Australian all-terrain OKA vehicle, the team answered calls from runners, ranging from how to get motivated to run amid an anxiety-inducing stream of bad news, to getting past pre-race jitters. The athletes didn’t just answer over the phone, they showed up where runners needed them most. Directed by Versus. // Print photographed by Sam Wong. Produced for Nike at W+K Tokyo, Japan.