FROM WARDROBE SOLUTIONS TO WARDROBE OPTIONS. Whether in high-fashion homages, or in homemade bootlegs featuring the IKEA logo, the streets of Tokyo have long been awash with IKEA inspired design. Finally, the real thing has arrived. In the summer of 2020, we launched IKEA’s first ever merch collection exclusively in Harajuku, Tokyo before hitting stores across the country. To commemorate the launch of the EFTERTRÄDA Capsule Collection, in the IKEA Harajuku city store, we created a fashion lookbook.

Unlike the usual IKEA catalogue, the lookbook takes an unfiltered look at the small space living of young, fashionable Tokyoites inside their real homes. Fashion editorial meets home visits in a lookbook that speaks to a brand new audience. The book features virtual model imma, stylist Bunta Shimizu, musician Moeka Shiotsuka, model and photographer Kyohei Hattori, and model Nene.
Photographed by Kisshomaru. Produced for IKEA at W+K Tokyo, Japan.

THE EFTERTRÄDA COLLECTION