BASEBALL IS SOMETHING ELSE. 54 home runs, 59 stolen bases, 113 media placements, 24 hours after the season had ended. Shohei Ohtani is no stranger to making history but this was something else. He became the first ever player to hit 50 home runs and steal 50 bases in an MLB season. We celebrated his never-seen-before achievement with a never-seen-before OOH takeover.
Putting every single home run and every single stolen base on billboards across Tokyo. The one-week turnaround got picked up by over 100 articles in Japan alone, 20+ primetime TV news slots, despite launching the same day as the new prime minister was announced. Real people loved it too, with some visiting every single billboard, to try and catch ‘em all. Produced for MLB at W+K in Tokyo, Japan.
Creative Direction | Concept