INSTINCT. CONTROL. VISION. ENTER THE NIKE FOOTBALL ESCAPE ROOM. Drawing inspiration from the new Phantom boots and the “Deadly Precision” that comes with em, we created the Phantom Games - an event where players competed through an interactive football experience, giving them the skills, gear and games to play anywhere, anytime.
Phantom players are masters of vision, instinct and control. From pinpoint accurate passing, a perfect first touch to ‘close quarters combat’, they are as versatile as they are deadly. The best of the best qualified for the 3 vs 3 Phantom cage and got the boots. Players could then share their Phantom Performance videos via social. Produced for Nike at W+K Shanghai, China.
INTERACTIVE EXPERIENCE
Players were confronted with a deliberately disorienting, low-lit environment. Their goal? To adapt, switch and score inside an atmospheric setting where agility is everything.
This translated to projection mapping following players’ approach, shot, and the ball’s trajectory, creating a mesmerizing infinity effect.
3 VS 3 TOURNAMENT
Concept | Art Direction | Copywriting