WHAT IF WE BROUGHT THE INSIDE OF THE HOME TO THE OUTSIDE? With the arrival of IKEA in Shinjuku, there was a new focus on small-space living amongst city dwellers. We announced the new IKEA Shinjuku city shop by creating a series of visuals that capture the life and spark of the city, blended with the comfort and design of IKEA home furnishing solutions.

Bringing the furnishing of full living spaces into the streets, parks, and alleys of the district we invited everyone to see the inside living spaces of the many people of Shinjuku. The key visual series was accompanied by editorial content and short interviews introducing some of the characters of Tokyo’s most populous district. Photographed by Shun Komiyama. Produced for IKEA at W+K Tokyo, Japan.