SOCIETY FOR FEELS IN NATURE. Welcome to the new collection for Japanese fashion brand Beautiful People. Endangered animals were given the Lost & Found poster treatment to make people feel a closer connection with nature, and a hint of sadness. Product tags were plantable and made from recyclable paper.
Soaked in water and buried in soil, they will then sprout before blooming into flowers. More Nature feels. A percentage of profits from each sale are going to a charity supporting the conservation of each animal. Photographed by Ayako Endo. Personal project with Shohei Kawada (CD), Max Cameron & Isao Okubo.
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