IKEA RENTS OUT A FULLY FURNISHED ‘TINY HOME’ FOR ONLY 99 YEN A MONTH. With the Tiny Homes campaign, we were out to prove that IKEA has bespoke solutions that can turn any space into a happy home, no matter how small. Tiny Homes sees IKEA’s iconic soft toy shark, BLÅHAJ, come to life as a fully realized character for the very first time. Serving as the world’s first “Real Estate Shark,” Agent BLÅHAJ is the storyteller of the campaign, from his “Tiny Homes” real estate agency.

The mission was to rent out a real 10m2 apartment in Tokyo’s city center, fully furnished with IKEA solutions for the insanely low price of 99 yen per month *exclusively for IKEA Family Members. The full makeover process was covered through a four-part original mini-series. The IKEA apartment was listed on Tokyo's leading real estate platforms. By showing up in the housing scene directly, we subverted Real Estate, proving by action that Swedish home furnishing solutions are suitable for city center apartments of all sizes.
Directed by Mackenzie Sheppard | Nakama. Produced at W+K Tokyo, Japan.